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  • Services
    • Strategy, Messaging & Positioning
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Category Archives: Marketing Strategies

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Parallels 2013 at Las Vegas: A Chat about Product Marketing

Marketing Strategies, NewsBy Dean AraFebruary 7, 20132 Comments

We were having a few cocktails and chatting with a vice president of operations of firm that offers systems integration services for ISVs that are looking to take its applications to the Cloud via the Parallels’ APS.

What is the difference between Product Management and Product Marketing?

Marketing StrategiesBy Dean AraJanuary 29, 2013Leave a comment

What is the difference between Product Management and Product Marketing?

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