Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.
It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.
Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.
In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.
Struggling to manage your leads? Our lead scoring best practices help align sales and marketing teams to improve closing results.
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among product marketers.
Landing page versus product page? If you want to increase conversion rates significantly, make sure you understand the difference between the two.