3 Ways to Create Flexible Co-Branded Partner Content Marketing
Co-branded partner content marketing enables companies to collaborate on a shared content project, which provides an end product that saves partners time.
Be Part of the Solution: 4 Steps to Inclusive Marketing
What’s the secret to inclusive marketing? Follow these four guidelines to ensure you are part of the solution — not the problem.
How to Republish Old Blog Posts and Get More Traffic During Covid-19
Looking for easy and low-budget marketing strategies? Try refresh and republish old blog posts today.
4 Profitable Secrets to Help Create MSP Success Stories
‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…
How to Create Great Content Your Audience Will Care About
Content marketing continues to be the workhorse of B2B marketing — today 93% of B2B marketers use content marketing. Understandably so, since content marketing feeds the continuous need for information from the consumer. But not all content is created equal. So, if you are wondering how to create great content, read on. Why is it…
10 Content Marketing Success Metrics All MSPs Should Know
Content marketing is bullsh*t. It’s not, I assure you. But while looking for the author of a quote I had intended to use in this post, I typed content marketing is into Google, and that was the first suggestion the auto-complete feature offered — followed immediately by Content marketing is dead. Surely the fact that…
3 Key Components of Successful Content Marketing Campaigns
HostingCon: When I heard I was going, I was excited. A week in New Orleans networking, learning, and yes, experiencing the finest in Creole cuisine — how could I not be over the moon? Then I heard I was presenting. What? I’m going to stand up in front of industry CEOs, directors, and managers and…
Build Engagement with an MSP Marketing Toolkit
Have you lost customers to competitors simply because your clients don’t know what you do? Are you looking for ways to grow and reach new audiences? Are you struggling to get your message out in the noise of the MSP market? If you answered yes to any of these questions, you might benefit from an…
An Efficient Content Creation Process for the Tech Industry
We’re not all content writers, so it’s probably safe to say that most people don’t think much about the content creation process and the life cycle that a blog takes from conception to published state. Most of us simply peruse the news feed looking for some great content without really thinking where the idea for…
Buyer Persona Content Marketing: Using Buying Cycles & Influencers
In June, we set out to cover a number of topics to help our readers with their journey towards cloud marketing excellence. In our six-part blog series, we discussed emotional web design and how you can create a connection with customers through design, content SEO and how to best optimize your content to satisfy the…